KANSAS CITY, MARCH 2ND, 2022 – FriendMedia, Inc. (FriendMedia), a leading in-practice patient engagement platform, today announced that the leadership team has appointed Vojin Kos to the role of interim Chief Executive Officer, effective immediately. Vojin has served as FriendMedia’s Chairman of the Board since January 2021. The company also announced that outgoing CEO Nick Magruder will be transitioning to the role of Chief Commercial Officer, where he can leverage his years of industry experience to grow the company’s sales and commercial footprint. The leadership changes are part of the company’s ambitious growth strategy for 2022.


Vojin is uniquely suited to accelerate the growth of FriendMedia, as an experienced executive and entrepreneur in MedTech and FinTech with a focus on the medical aesthetics vertical. Most recently, he co-founded HintMD, an integrated aesthetics FinTech platform that was acquired by Revance Therapeutics, Inc. in 2020. Vojin has also held several senior positions for leading global healthcare companies, with demonstrated success in building high-performance teams and delivering on top and bottom-line results.


“FriendMedia is ready to strengthen its position as a leading in-practice marketing platform that is proven to grow practice revenue,” said Vojin Kos. “We are building a specialized and experienced team, expanding our product portfolio, and renewing the company’s business strategy to execute aggressive growth plans.”


“I am pleased to see Vojin grow his leadership role with FriendMedia,” said Nick Magruder. “The expanded leadership team will allow me to focus on increased sales efforts and product commercialization.”


FriendMedia is entering a year of exponential growth, with plans to rapidly grow its customer base through brand partnerships, new product releases, and a renewed focus on sales strategy. In 2022, FriendMedia will introduce a Freemium product, which will accompany the Premium SAAS product the company is known for. In addition, a new predictive playlist feature will create a completely frictionless experience for the customer, building on the recent launch of the new FM3.0 stick and FMApp (Android).


“Vojin is known in the aesthetic industry for his strategic business acumen and visionary leadership,” said Dr. Grant Stevens, MD FACS, advisor to FriendMedia, and Founder and Medical Director of Marina Plastic Surgery Associates. “FriendMedia is a powerful in-practice marketing tool and I know Vojin will be able to take the company to new heights.”


About Vojin Kos


Vojin Kos is an experienced executive and entrepreneur in MedTech and FinTech with a focus on the medical aesthetics vertical.  Vojin co-founded HintMD, an integrated FinTech platform designed to transform existing payment processing ecosystems and improve both aesthetic practice economics and patient experiences. In 2020 HintMD was acquired by Revance Therapeutics, Inc. (Nasdaq: RVNC), a biotechnology company focused on innovative aesthetic and therapeutic offerings.


Vojin was also General Manager of Latin America at Zeltiq Aesthetics, a leading medical device manufacturer based in California, USA. Before joining Zeltiq, he worked at Solta Medical as Managing Director, EMEA, overseeing commercial business strategy and execution for all EMEA markets. Before that, Vojin held roles at Solta Medical overseeing Emerging Markets globally, leading Capital Equipment Sales in Canada, as well as Territory Management positions at Allergan, Canada and Wyeth Pharmaceuticals, Canada.

Vojin holds a Bachelor of Sciences, majoring in Biology, from the University of Victoria in Victoria, BC, Canada. He has lived and worked in Canada and Europe, and additionally has worked internationally in APAC and Latin America.


About FriendMedia


Headquartered in Kansas City, FriendMedia is an industry-leading in-practice dynamic patient engagement platform, proven to drive 83% more treatments per month. Since 2019, FriendMedia has been helping aesthetic brands and providers connect with patients at the point of care through 4K streaming devices and an easy-to-use dashboard.  FriendMedia is a powerful marketing solution that can help increase practice revenue and grow brand engagement through automated in-practice marketing.