Pleasanton, CA based tech firm FriendMedia continues in innovative path for in-practice patient engagement designed for the Aesthetic Provider.

Earlier this year, Friendmedia released fmTV, an automated approach for aesthetic providers to educate patients in the waiting room via existing TVs. Starting at just $59 per month, aesthetic providers are transforming their Waiting Room TVs into powerful communication tools to engage patients at the point of care. A cloud – based dashboard allows providers to quickly customize dynamic playlists and manage this content remotely, like iTunes for Aesthetics.

Today, FriendMedia is set to release fmTAB to complement the fmTV solution. The fmTAB is a cloud-based touch enabled tablet designed for patient interaction.

Now, the firm sees an opportunity to provide 4 unique touch points during the patient visit: 

  1. Waiting Room 
  2. Exam Room
  3. Consultation Room
  4. Reception Counter

COO, Nick Magruder explains, ‘We encountered a secondary need as we introduced our fmTV solution to aesthetic practice waiting rooms earlier this year.  Provider feedback was very positive, especially in the exam room. Data suggests ~50% of patients are inquiring about a specific aesthetic procedure when displayed inside the exam room, in a more intimate one-on-one environment with their provider of choice.’

The challenge became the cost of TVs plus electrical and installation fees, then multiplied by several exam rooms. Now, the fmTAB option allows providers to cost-effectively drive unique content to each exam room with the ability for patients to interact and learn more about the Provider’s menu of services.

‘We believe we can help Aesthetic Brands and their Providers move away from the paper waste of dated patient trifold brochures and provide a more dynamic patient education experience. The fmTAB allows the patient to browse a brand carousel customized by the provider and email themselves procedures of interest. Patients can also sign up for patient events, loyalty programs and monthly specials all from the exam room chair or waiting room.’ Magruder details.

‘Bringing dynamic content like Facebook and Instagram streams inside the practice have really proven to be an effective platform for patient engagement.’ Magruder suggests. ‘The way consumers are now consuming content has drastically changed in just the last few years. Aesthetic providers who see the value of social media, can now display this content locally, within the practice. Data shows that patients want to see quick videos of actual treatments, patient testimonials and results achieved from procedures offered at the Provider’s practice. Now we can quickly organize and streamline this content throughout the entire practice.’

In a limited release, FriendMedia deployed fmTABs to a group of advisory physicians this summer. Feedback has been positive, and validates the need to better automate and streamline in-practice education for the aesthetic community.

CEO Jeff Li concludes, ‘We will continue to innovate based on the needs and feedback from Aesthetic Providers.  This is a core principle for our business and how we decide to deploy resources. With each added feature, we become more valuable to the provider suggesting a long-term relationship which is in line with our goals for the business.’

About FriendMedia
FriendMedia is a powerful and easy-to-use in-practice patient engagement solution that allows physicians to maximize the reach of their existing procedures and customize their promotional content to drive revenue and grow their brand through a network of office-based TVs and Tablets.

For more information on FriendMedia, please visit or reach out directly, or 925-399-7422.